Effortless style, authenticity and easy-going living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality, use of natural materials and responsible production. Reality's aspiration is to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in color, quality fabrics and shapes, and expressing them in the effortless, relaxed and comfortable style. For every garment, Reality pays maximum attention to fabric selection, fitting and perfect quality. The company reflects a positive and caring attitude towards life that celebrates real people and togetherness according to the brand promise: "We want to make you feel good to look good".
The Group markets its products under three brands, namely Reality, Kids Reality and east Reality. Reality has a presence in 16 cities with 46 retail stores of Reality, 41 retail stores of Kids Reality and 10 retail stores of East Reality, which share the company’s quality standards and brand essence, with inspiring collections for women, men and kids.